Cooperatively Speaking

Resolve to Make 2017 the Year to Get Things Done

Like most cooperative managers, you probably have a list of tasks you’ve been meaning to tackle, but have put off completing for one reason or another.

Why Conduct a Membership Survey?

Oftentimes, any organization’s primary feedback on products and services comes in the form of anecdotes or complaints. But to really understand how members feel about your cooperative, the best thing to do is ask.

How is Your Cooperative Perceived in Your Market?

Is your cooperative’s brand consistent with your values, mission and goals?

How to Know When Your Website Needs to Be Refreshed

Unlike most marketing tactics, websites are always a work in progress. Adjusting to the fast pace of the web can be challenging for folks accustomed to other media.

Influence Policy on Behalf of Your Members

Public policy and government regulations are big concerns for many ag producers. All too often, the farmer’s perspective is missing when decisions are made that affect agricultural production.

The Importance of Publicly Supporting Ag

Your cooperative is uniquely positioned to advocate for agriculture in your service area. And your members look to you to advocate on their behalf to a consumer audience that is often critical of agriculture.

Harness the Power of Social Media

Statistics show that the majority of your members and prospects use social media; in 2016, 78 percent of the U.S. population has a social media profile (statista.com). Is your cooperative getting the most out of social media?

Does your brand stand out or blend in?

Your organization has a brand, whether you know it or not. A clearly defined brand encompasses and communicates your cooperative’s personality, culture and purpose.

Recruiting the Best and the Brightest

The labor market is competitive. And your top prospects are probably being recruited by other employers. How can you improve your odds of landing top talent?

There’s a new generation of ag producers. How can you meet their needs?

Today’s new producers approach farming differently than their fathers and grandfathers. Read on for more of these characteristics.