Leading Ag

Every Brand Has a Story, and It Begins With “Why?”

By re-aligning how you consider your business as a service provider rather than a cash cow (or aspirations as such) and by outlining the core of your organization’s purpose, both your internal stakeholders and your external audiences can have a better understanding of the message you are trying to convey.

Do We Need Some Tough Love for the Ag Illiterate?

A recent Washington Post story on agricultural literacy showed seven percent of Americans believe chocolate milk comes from brown cows. Before we get too high and mighty about this, it’s important to remember that there’s a lot of good work already being done, and that there’s a lot more hard-nosed work to do.

Four Lessons in Leadership

Leadership is simple, but not easy! Everyone has the potential to lead, but not everyone steps up when opportunities arise. Learn about four keys to leadership that work no matter where you sit in the organizational chart.

Marketing with Facebook Live

As professional marketers, we’ve had a good experience working with Live since it launched, and we’d like to share some insights and recommendations with you.

Podcasting as an Agribusiness Marketing Tool?

Is podcasting in your organization’s future? Is podcasting a viable way to reach ag audiences? Check out our thoughts on this growing platform!

Is This the Year?

January is famous for New Year’s resolutions—those pesky promises we make to ourselves and to each other to accomplish things that have been put off far too long.

Finding Your Target: Geotargeting, Geofencing and Beaconing

In our mobile society connected by the Internet of Things, companies are still concerned about exactly where their customers are.

Employee Advocacy 101

You may have heard the term employee advocacy grace the lips of social media experts in the past several years. That’s because it is a social media strategy that has yielded great results for companies both large and small.

The First Amendment and Social Media in Agribusiness

There’s been renewed discussion about the right to free expression as it pertains to the National Anthem, the American flag and the right of citizens to stand, kneel, link arms or put your hand over your heart.

How to Find out What Your Customers Really Want

Here’s a little known fact about consumer research. Customers are terrible at predicting what they really want in the future. Yet, most surveys seem to focus on this very question.