Building a New Seed Brand

April 28, 2017

Building on a young brand backed by a rich history of two recently unified cooperatives, Paulsen was honored to help craft the name, logo and tagline for Landus Cooperative’s new soybean seed—AcreEdge.

Working with the marketing department, agronomy team and management members, we developed a range of unique naming options with accompanying taglines.

Once the name, AcreEdge, and tagline, Your Seed. Your Success, were selected, Paulsen set out to develop a visually stunning brand identity and logo to complement the Landus Cooperative brand.

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