End of Summer Farm Shows Showcase: What’s New in Agriculture

September 20, 2017

Sure signs of the end of summer are two major farm shows: the Farm Progress Show, this year in Decatur, Ill., and the Husker Harvest Show in Grand Island, Neb. Farm Progress sponsored both events.

The shows featured perfect weather, huge crowds and lots of “what’s new?” in agriculture. For organizations who market products and services to farmers, these outdoor expos are excellent ways to reconnect with customers, generate sales leads and get a read on what producers are thinking.

“Even though the ag economy is less than healthy, farmers are still interested in ways to improve their efficiency and productivity,” says Greg Guse, Paulsen EVP, industry analyst. “And this economy has forced exhibitors to be more creative in presenting their company and products. In spite of a soft ag economy, producer interest and attitudes seemed to be good,” he adds.

Tyler Meints, account coordinator at Paulsen, attended the Farm Progress Show for the first time and was impressed with the scope of the event.

“I was amazed at the sheer size of the show and the number of exhibitors,” he says. “Walking the show and talking to farmers and exhibitors was a great way to learn about new offerings in agriculture in a very short time.”

A number of Paulsen clients exhibited at Farm Progress and/or Husker Harvest, including AgSense, Ag Spray Equipment, AgXplore International, Copperhead Ag Products, Curry Seed, Hubbard Feeds/CRYSTALYX Supplements, Kubota Tractor Corporation, ShurCo and Worthington Tractor Parts.

Marketing Tactics Can Play into Consumer Fears

Paulsen Staffers Attend the National Farm Machinery Show

South Dakota Corn Growers Focuses on Future Opportunities at 31st Annual Meeting