Farm Broadcasters and Ag Marketers Team Up at NAFB Trade Talk

November 14, 2017

The 74th annual NAFB convention was held November 8-10 at the Westin Crown Center in Kansas City with numerous speakers, presentations and networking opportunities. The Trade Talk event once again brought farm broadcasters and ag marketers together for a brisk exchange of news and information.

Paulsen clients Kubota Tractor Corporation, AgXplore International and ViaSat were among the companies and organizations conducting interviews with farm broadcasting representatives from throughout the U.S. Typically, these interviews are aired on ag news programs for several weeks following the NAFB annual convention.

Clients and agency representatives agree that Trade Talk offers an excellent opportunity to share current news and new product announcements with a trusted source of ag information—the NAFB station or network farm director.

“We’ve found Trade Talk to be a very effective and efficient way to tell our clients’ stories to a desired audience,” said Allyse Steffen, Paulsen account specialist. “We appreciate the efforts farm broadcasters make to meet with our clients and share important information with their farm audiences,” she added.

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