Kubota Launches New Campaign

December 18, 2014

We are Kubota.

To some, this statement is a straightforward introduction. To others, it represents a way of life. For the Kubota Tractor Corporation, it signifies both—which is why We Are Kubota serves as the central theme for its latest branding campaign.

With a message that speaks directly to Kubota users, We Are Kubota highlights common traits that all Kubota owners seem to share. They are independent thinkers and overachievers who are proud of what they have accomplished with their equipment.

The objective of the campaign is to introduce the Kubota brand to a new market of prospective owners, while at the same time, create a sense of community for current Kubota owners.

The campaign, created by Paulsen and the Kubota marketing team, is scheduled to appear in broadcast, print and digital media outlets across the country.

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