Paulsen Provides NAMA Webinar

November 20, 2015

On Thursday, November 19, Greg Guse and Clara Jacob of Paulsen presented a NAMA webinar entitled How Marketers Can Respond in a Down Ag Economy.

Paulsen developed the webinar to complement the Paulsen thought paper by the same title.

The webinar directly addressed the economic slump in the U.S. ag economy. The presenters used statistics and figures to detail the downturn and explain how it occurred.

Despite the gloomy outlook, there are many opportunities both for farmers, agri-businesses and agri-marketers.

The webinar featured clips from audio interviews with Richard Brock, president of Brock Associates, which publishes The Brock Report, and Steven D. Johnson, PhD, farm and agriculture business management specialist at Iowa State University Extension.

To view the webinar, please contact the NAMA office at agrimktg@nama.org.

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