Paulsen’s Kristi Moss Shines at NAMA Boot Camp

September 6, 2017

About 100 people attended this year’s Boot Camp, held in Kansas City, Mo., from August 8-10.

Again in 2017, NAMA Boot Camp featured a MoKan ag tour and a producer panel, which are “camper” favorites.

The event also focused on agriculture basics, changes in agriculture, personal development and skills such as networking and collaboration.

Paulsen Media Group Director Kristi Moss joined three veteran ad agency media planners for a panel on Media in Farming: Will Our Market Ever Be Like Any Other?

Jack Semler, president and CEO of Readex Research was the moderator.

“The panel discussion gave attendees a good look at what the media discipline entails, how it’s changing and why it’s unlike media strategy and planning for any other industry,” says Moss.

Because the ag market is unique, media strategists in agri-marketing need specialized knowledge.

Moss and other panel members fielded questions about media channels, issues regarding digital media, strategies for buying and creating media and more. The panel discussion is available to view here.

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