Social Media: The Good, the Bad, the Ugly and the Best

Clara Jacob
August 20, 2014

How does your business use social media? Could you do better?

All too often, the intern is assigned to handle social media.

This is a recipe for disaster. Every social media post is like a press release. It’s critical that your social media strategist have judgment as astute as your company spokesperson’s.

Unfortunately, examples of social media debacles abound.

How can you make social media work harder for you?

Your social media shouldn’t be just a fire hose of information. Make sure you have a social media strategy. And make sure it’s guided by objectives, careful targeting and effective messaging. Just like the rest of your marketing efforts.

If you need help with social media strategy, planning or implementation, Paulsen can help!

Learn more dos and don’ts of social media now.


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