Telling the Landus Cooperative Story

November 20, 2017

This year, Landus Cooperative set out to tell a unique story through video and Paulsen was excited to help! Stories of agriculture are our specialty and Landus Cooperative had a great story to tell.

Paulsen account service staff, copywriters and videographers worked with Landus Cooperative’s marketing team and their member-farmers to script, shoot and produce an authentic and compelling story.

The new video follows the story of a soybean through the Landus Cooperative supply chain. It highlights the cooperative’s unique ability to bring everything together—from the planting, growing and harvesting of the soybeans to the manufacturing of dairy feed ingredients made from those soybeans, and the delivery to dairy farms in the U.S. and around the world.

The year-long production was carefully planned into several shoots to capture planting, mid-season and harvest, and a variety of beautiful midwestern landscape shots.

The final result has been a huge success for Landus Cooperative, which quickly exceeded its view and engagement goals. The cooperative has been proud to share the video with everyone who made it possible, their employees and member-owners.

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