Linda Rader, Radson Company

January 9, 2017

“Agriculture is the only area that spans an incredible variety of disciplines and guarantees that you will never stop being challenged.” –Linda Rader

As principal at the Radson Company, Linda Rader has expertise in brand management, integrated marketing, strategic planning, pricing, data driven marketing, digital marketing, CRM, team development and leadership. Her experience in global marketing leadership roles with companies such as Merial and AgData gives her a unique perspective on agriculture. She visits with host Sara Steever about careers in agriculture, advice to young women and public perceptions of agriculture.

linda-raderLinda Rader

As principal of Radson Company, Linda Rader specializes in strategy and marketing for global and domestic business-to-business and business-to-consumer brands. Previously she was head of global marketing at Genus and spent 10 years at Merial in a variety of roles including head of marketing excellence and senior director of international marketing. She began her career in sales at American Cyanamid. Rader earned an MBA from the University of Chicago Booth School of Business and a bachelor’s from the University of Tennessee-Knoxville. Although her grandfather was a farmer, she had no exposure to agriculture and “never expected” to work in the industry.

 

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