Recruiting the Best and the Brightest

October 17, 2016

The labor market is competitive. And your top prospects are probably being recruited by other employers.

How can you improve your odds of landing top talent?

Find them when and where they’re looking

The great thing about job fairs is that 100 percent of attendees are looking for a job. Make campus visits. Connect with 4-H and FFA leaders. Use social media and digital advertising, where today’s new employees will be likely to find you.

Revisit your recruiting materials

How well do your materials represent your cooperative? Are you recruiting on your website? Do you have brochures and exhibits? Materials shouldn’t be an afterthought—your future hangs in the balance.

Sweeten the pot

What can you do to differentiate your cooperative from other potential employers? Think about innovative ways to distinguish your organization in terms of your brand, your story and how you treat employees.

Cast a wide net

Look beyond traditional ag majors and backgrounds. Your cooperative needs people with other skills, such as accounting and information technology.

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