Resolve to Make 2017 the Year to Get Things Done

January 16, 2017

Like most cooperative managers, you probably have a list of tasks you’ve been meaning to tackle, but have put off completing for one reason or another.

Marketing communications projects are likely on this list, but they always seem to be the easy ones to put off “until later.” As the year begins, it’s time to ask yourself, “Is 2017 the year?”

Is this the year you will:

  • Re-design your cooperative’s outdated website using new tools and new technology—and ensuring mobile access?
  • Refresh your cooperative’s brand by updating the logo and developing a new positioning statement?
  • Complete that member satisfaction survey you discussed last year?
  • Evaluate your current member newsletter for content and design?

In summary, is this the year that marketing becomes a higher priority in effectively competing within your service area? If indeed this IS the year, then we should visit about ways Paulsen can help you accomplish the marketing projects that have been neglected for way too long.

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