Sustain and Increase Loyalty Through Member Relations

September 6, 2016

Leaders of successful cooperatives know that members—even though they are, by definition, owners—need to be treated like customers.

To remain strong and dynamic, your co-op needs member loyalty and engagement. You want members to understand and prefer your products, services and facilities. And you want them to know why they should support and do business with their cooperative.

Ways of keeping members engaged include:

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