Today’s producers have many choices. Where do you rank?

September 26, 2016

Your cooperative is a member-owned organization. But it’s also a business competing for dollars in the marketplace.

Numerous competitors are calling on producers. In a weak ag economy, farmers are under pressure to reduce costs. Loyalties may go by the wayside as they seek the
lowest prices.

What can you do to keep their business?

Embrace new technologies

By providing leadership in ag technology, you can serve as a valuable resource to producers.

Communicate with customers and prospects

Keep reminding farmers why they do business with you, through digital and print communications and person-to-person contact. Maintaining top-of-mind awareness is critical.

Equip employees with tools and training

Up-to-date tools and specialized training give employees what they need to help customers effectively and efficiently.