Why Conduct a Membership Survey?

January 9, 2017

Oftentimes, any organization’s primary feedback on products and services comes in the form of anecdotes or complaints. But to really understand how members feel about your cooperative, the best thing to do is ask.

Through a member survey, you can get answers to questions such as:

Responses to key questions can be extremely valuable when planning for the future of your cooperative.

Paulsen offers a number of market research tools that can provide powerful information. These include telephone and online surveys, focus group interviews and one-on-one interviews with board members, co-op employees and co-op member-owners.

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