Farmers Are Better Informed Grain Marketers

Mark Smither
November 12, 2013

It’s been said that a farmer can make more money on a computer these days than he can in a combine. We don’t believe this is necessarily true—there are several important factors that make up the overall profitability of a farming operation—but it does point to the importance that producers place on making the right grain marketing decisions.

So, how do producers make their most important grain marketing decisions? More importantly, whom do they trust to help them make the right call? To find the answers, we interviewed 10 crop producers in seven key corn production states. This is what we learned:

The key themes of this survey were clear—producers need to become better informed grain marketers, especially as profit margins are predicted to get thinner and thinner. As one producer told us, “Everything changes, and what worked a few years ago will not work now. Nothing lasts forever.”

Read the full paper.