Four Types of Customers

Jan Johnson
August 5, 2014

Some of my favorite sayings start with, “There are X types of whatever.”

For example, there are three types of people: Those who watch things happen, those who make things happen and those who wonder what happened.

There are two types of analysts: Those who can extrapolate from incomplete data and those who ___ (fill in the blank).

In my years of unearthing customer insights and discovering product sales potential for clients, I have determined that there are four types of customers. Have too many of two types and not enough of the others, and your business is struggling. Your success depends on one type most of all.

To turn your business around, it’s time to consider how your product or service makes your customers feel when they use it.

Read more on these four types of customers and see where yours fit.