“You are what you settle for.”

March 7, 2014

I was just reading an article about Janis Joplin’s final interview, recorded four days before her death. In it she addressed how hard it is to create something you really believe in. She said simply, “You are what you settle for.”

Now say what you will about Janis. She was her own person … and she was definitely her own client. But it wasn’t all about her. The audience mattered. The message mattered. She wanted to create music people would love and remember – not unlike what we do in advertising every day.

How many times do we settle in the creative process? On the client side, by approving work you wish was just a little bit better. On the agency side, by taking safer routes that don’t always lead to effective results.

As a creative director and writer, I’m up for the challenge. That’s my job and I love it. There’s never a magic formula for success on any creative project – but I’ve come to realize the importance of five things to help everyone on the team create the best work possible.

Read the full article.