AgXplore

Increasing awareness and sales for an up-and-coming challenger brand.

Paulsen client AgXplore manufactures and markets nitrogen management aids, specialty fertilizers, adjuvants and micronutrients. Their flagship product, NZONE, is a nitrogen management aid that increases nitrogen availability and uptake.

We’ve worked with AgXplore in a variety of media to attract and engage prospects.

Print and radio advertising were combined with digital media and content marketing to create visibility and drive traffic to their new website.

Paulsen created an easy-to-update, mobile-friendly website that makes a great deal of in-depth research and product information easily accessible.

Paulsen worked with AgXplore to create short videos on NZONE benefits and unique biological processes. Creatively, the challenge was to make a complex process simple enough for viewers to understand.

Then, Paulsen’s media team came up with unique and effective ways of using those videos in ag paid media, including a click-to-play video dashboard and in-article videos for both mobile and desktop.

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