Kubota Outdoor

Inspiring outdoor enthusiasts.

Paulsen is helping Kubota take advantage of opportunities to reach outdoor enthusiasts.

Paulsen worked to create a strategic partnership between Kubota, Mauser, Sig Sauer and Swarovski Optik to develop a unique engagement concept for outdoor enthusiasts during the National Rifle Association Annual Meetings and Exhibits.

Drive For Adventure tactics included the sweepstakes, brand cross promotion, custom illustration, signage and web/mobile pages. The promotion created awareness and visibility and prompted thousands of entries.

The We are Kubota campaign includes ads targeting the outdoor recreation market. It focuses on land stewardship, food plots and customers’ connection with the outdoors.

Print and online ads appear in national publications such as Field & Stream, Game & Fish, Gray’s Sporting JournalOutdoor Life and Sporting Classics.

Broadcast targets outdoorsmen on the Pursuit Channel and via programming such as “Under the Wild Skies” and “North American Whitetail.”

Paulsen guided Kubota’s launch of the next-generation product first to their existing loyal RTV Series consumer group and second to general consumer audiences in a highly competitive utility vehicle market.

The campaign drove traffic to dealerships and included print, digital, promotional materials, dealer support kit and direct mail.

More Work

Landus Cooperative


South Dakota State University Extension