National Association of Farm Broadcasting

Creating a powerful tool for ag media buyers.

The National Association of Farm Broadcasting (NAFB) asked Paulsen to develop an online tool to help media buyers and advertising and PR professionals plan broadcast opportunities within a specific geo-footprint.

The NAFB Planner is a powerful web application and planning resource that combines critical data points to assist and expedite the media planning process.

The application overlays USDA census data, Ag Media Research data, NAFB member information and standardized signal mapping of coverage areas with Google’s mapping API (Application Programming Interface).

"The NAFB Planner existed as a big idea on a napkin for a long time, but after we met with the Paulsen team, we knew it would be something great for the entire industry. Their insight, dedication and knowledge helped make the big idea a reality."

-Tom Brand, Executive Director, National Association of Farm Broadcasting

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