South Dakota Corn Growers

Building trust through education and shared values.

As one of the largest and most visible commodity organizations in the state, the South Dakota Corn Utilization Council wants to help consumers better understand and appreciate agriculture.

Based on industry research, Paulsen’s strategy was to create a campaign highlighting values shared by our state’s farmers and consumers. The goal was to build trust and strengthen relationships.

This is Farming focuses on economic growth, multi-generational families and doing what’s right for the land.

"Everything we do revolves around agriculture. It affects every aspect of our business."

-Kristi Masterson, Store Director, Minnesota Avenue Hy-Vee, Sioux Falls, SD


34.96%

Click-Through Rate


29.89%

Click-Through Rate

Although TV and print point viewers to thisisfarming.org, we wanted to make it easier for people searching for the campaign to find the site. Click-through rates were extremely high.

To educate children and their parents about agriculture, Paulsen created The Amazing Corn Adventure Trailer. It’s filled with interactive displays and hands-on activities for kids.

"We highly value Paulsen’s insight, strategy and creative. They understand the issues that matter to us and communicate them effectively. We’re just extremely pleased with their work."

-Teddi Mueller, Legislative & Industry Affairs Director, South Dakota Corn Growers

Paulsen redesigned and rebuilt South Dakota Corn’s website. Now the site is responsive for mobile and incorporates social media more prominently.

The website encourages visitors to sign up to receive alerts from South Dakota Corn. Users can elect to receive alerts via text, email or through the new Corn Alert App that Paulsen also created.

More Work

Landus Cooperative

Scale-Tec

South Dakota State University Extension