Ag Leader Taps Paulsen

September 13, 2019

In agriculture technology, it’s expected that market leaders continuously innovate while building trust with their customers.

For more than 25 years, precision agriculture standout Ag Leader has consistently delivered product quality, integrity and ingenuity at such a high level that many producers ask for their products by name.

Ag Leader worked with Paulsen on their integrated media campaign for 2019 with a refreshed creative look and feel. The creative was developed to support the goal of capturing audience attention, maintaining reference to existing Ag Leader branding and integrating a new product’s limited beta release in the fall of 2019.

The campaign included an integrated media buy, digital banners and assets, paid and organic social, native articles, trade show booth materials and a landing page.

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