Good Fences Make Good Neighbors—and Great Clients

July 18, 2019

Paulsen’s partnership with Bekaert, a challenger brand that offers fencing to ag markets, began with research and a Brand Activation Plan.

Next we completed a design refresh, providing a new look and messaging, in compliance with Bekaert’s global corporate guidelines.

Together with Bekaert, we’re also diving into customer segmentation to better understand what various ag markets look for in fencing.

To build brand awareness, we’ve developed videos to use in social media. Paulsen also created a summer social media contest that asks participants to caption fun animal photos. We even located and filmed fainting goats!

The contest will begin soon; follow Bekaert Fencing on Facebook to join in the fun.

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