2016 National Kubota Commercials

April 14, 2016

Paulsen partnered with Kubota Tractor Corporation to create a four-spot commercial series based on the company’s current national campaign: We are Kubota. This is what we do.

The team kicked off the project with collaborative concept-development sessions, creating TV scripts and storyboards. Stories were developed with people, their passions and their equipment needs in mind.

Because the We are Kubota. This is what we do. campaign is centered around quality, pride and improved lifestyle, all national spots speak to how Kubota helps accomplish the things that matter to customers. The series is meant to engage viewers with familiar sentiments, bringing together the who, what, why and how of daily tasks into four 30-second TV commercials.

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