Curry Seed Launches New Campaign

September 30, 2016

Paulsen worked closely with Curry Seed to develop a new campaign for the upcoming season.

Curry’s new This Is Where We Stand campaign speaks to the integrity of the seed company, which has been in business for more than 80 years.

In addition to a new message, the This Is Where We Stand campaign features custom illustrations hand-drawn by Paulsen’s VP, Creative Services Mike Dowling.

The campaign started with a dealer kickoff meeting video to get employees excited. Paulsen concepted, scripted, shot and produced the video in-house, and the final product was a huge success. The video was pulled through for web use as a brand video after the initial dealer meeting.

Direct mail pieces, print ads, web banners/additional digital assets, plot tour and trade show materials, a seed guide and radio spots were developed to push the new campaign through different marketing channels.

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