East River Electric Campaign Kicks Off

February 15, 2018

Paulsen worked with client East River Electric, a Touchstone Energy Cooperative, to develop and launch a new campaign for the year.

East River kicked off the Re-Energizing Rural campaign in January 2018 with the release of several TV spots and videos for digital placement.

To visually tell the story of how East River serves its member-owners in rural South Dakota and Minnesota, Paulsen developed scripts, captured video, directed voice-overs, completed all post-production editing and secured all media buys for one :60, one :30 and several :15s.

The campaign’s imagery depicts authentic, rural families, business owners, football teams and communities throughout the two states.

The TV and video are part of East River’s new Re-Energizing Rural campaign, which includes print ads, digital banners, social media assets, radio spots, blog content and more.

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