Happy Birthday To Banner Ads. Sort Of.
November 20, 2014
You may have heard that this year marks the 20th anniversary of the banner ad.
The trouble is, people don’t know whether to sigh or celebrate.
We have a critic panning banner ads as “one of the most misguided and destructive technologies of the Internet age” which “have ruined the appearance and usability of the web.” (The New York Times, “Fall of the Banner Ad: The Monster That Swallowed the Web”)
But we’re here to tell you banner ads aren’t dead. They’re not killing the Internet. And it’s up to all of us to make them better.