Paulsen Helps to Launch New Kubota Tractor

March 27, 2017

Last fall, Paulsen client Kubota announced the forthcoming arrival of an all-new sub-compact tractor—the Kubota BX80 Series—stirring up excitement throughout the industry.

As Kubota dealers and customers waited patiently for a glimpse of the new machine, Paulsen worked to develop a variety of creative tactics to facilitate a successful launch across the U.S.

Digital? Traditional? It’s All Media.

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