Paulsen Supports NAMA Conference in Multiple Ways
April 19, 2016
April 19, 2016
As a Sustaining Partner with the National Agri-Marketing Association (NAMA), Paulsen participated in the recent national conference held in Kansas City April 13-15 in several ways.
Six agency staffers attended the three-day conference, including agency President Sara Steever, EVP and Industry Analyst Greg Guse, Creative Director Clara Jacob, Media Group Director Kristi Moss, Associate Media Director Lee Larson, and Media Coordinator Joanie Beaner.
From the Ground Up was the theme of this year’s conference, with the Best of NAMA Awards presentation as the kick-off event. An industry trade show, several keynote speakers, multiple breakout workshops and traditional NAMA hospitality created a very busy, but informative and educational, experience for all who attended.
Nearly 1,400 entries were judged for the Best of NAMA awards competition. Twelve of Paulsen’s entries from the Region III competition were finalists in the national competition. From those finalist entries, the agency was awarded three merit awards for work completed for Wheat Growers in the categories of Video Presentation, Local Multi-Media Campaign and External Newsletter.
“We were very pleased to be recognized with our finalist entries and three merit awards,” said Sara Steever. “The quality and creativity of the entries in the Best of NAMA just gets better every year. It’s truly an honor to have our clients’ work recognized in this competition,” she added.
Joanie Beaner, Greg Guse, Beth Geary (Wheat Growers), Sara Steever and Lee Larson show off national NAMA awards for the work we did for Wheat Growers.
To show the agency’s support for NAMA, Paulsen took on several important tasks that are crucial to the success of the annual awards competition. These included the design, production and coordination of the actual awards given to merit, first place and best of show winners. Agency Art Director Jon Marohl accepted the challenge of designing this year’s awards.
“NAMA asked that we create an iconic award that is truly unique—something award winners will display with pride. I believe we accomplished that with the final award design that we produced,” Jon explained.
Paulsen’s digital team, including Lead Web Developer Tom Kamnikar, Technical Lead/Front End Engineer Paul Brough and Marketing Specialist Tara Young, also pitched in to create bestofnama.org, an extranet site that enabled members entering their work in the Best of NAMA competition to do so using an online format making the entry process fast, easy and very cost efficient.
Those judging the entries found the web portal very helpful in the judging process.
Bryan Bjerke, Paulsen public relations director, served as one of 22 industry professionals who volunteered their time and expertise to judge this year’s national competition.
“Being able to view the entries in this way made the judging task much easier and faster. The tool we used is very intuitive and makes it easy to compare various entries quickly,” he said. “I visited with several of the judges who agreed this was a much better way to gather the entries and judge them.”
Paulsen President Sara Steever is pleased to support NAMA in these ways.
“It only makes sense for our agency to be an active participant in the organization that represents the agri-marketing industry. We’re committed to agriculture, and so is NAMA,” said Sara.