Trade Talk Is Key Highlight of 75th Annual NAFB Convention

November 13, 2018

Farm broadcasters, allied industry representatives and agri-marketers converged in Kansas City, Mo., for the 75th annual convention of the National Association of Farm Broadcasting (NAFB) November 7-9.

Once again, Trade Talk, a half-day event that brings farm broadcasters and agri-business representatives together for interviews and the exchange of information, was a huge success. Over 100 ag companies, associations and government agencies participated in Trade Talk.

Paulsen clients Kubota Tractor Corp., Rural Community Insurance Company (RCIS) and Conservis Corp. had representatives on hand to complete interviews with farm broadcasters from throughout the country. The interviews are aired in farm news programs during upcoming months on NAFB stations and networks.

Brittany Lessman, account specialist, said the forum allowed representatives from RCIS to provide important updates on crop insurance coverage for the 2019 growing season.

“We were very pleased to have RCIS representatives at Trade Talk to share important information about crop insurance. It’s a great way to reach our farm audience with a consistent message,” she explained.

Sarah Hill, public relations specialist, worked with representatives from Conservis, a provider of farm management software, to share their story with farm broadcasters.

“This forum allowed Conservis to not only discuss their cloud-based software program, but also to describe the rapidly growing need for effective management of data and production information in agriculture,” she said.

“We certainly appreciate the opportunity provided by Trade Talk to meet with farm broadcasters and share our clients’ stories. It’s truly a win-win proposition,” she added.

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