2019 Ag Media Summit: So You Have a Podcast–Now What?

August 2, 2019

Podcasts are growing in popularity, which was evidenced by a room full of attendees for a presentation on the topic at the 2019 Ag Media Summit.

Kelsey Litchfield, host of the AAEA The Agricultural Communicators Podcast, and Sara Steever, Paulsen president and host of Spark: Careers in Agribusiness podcast, spoke on podcasting.

The joint presentation took the audience, many of whom had podcasts of their own, through best practices for a successful podcast and fundamentals of building and growing an audience.

Litchfield covered setting the right goals, tips for organizing and systematizing the process, finding the right equipment and creating professional-sounding episodes. She also covered sponsorships and monetizing your podcast.

Steever discussed growing an audience for your podcast, which included how to prepare ahead of time for a successful launch on the right platforms with the goal of trending. Attracting an audience takes advantage of an existing network, and can be organized under owned, earned and paid media.

If you would like to learn more about promoting your podcast, we are happy to share our presentation. Please contact Sara Steever.

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