AgXplore Campaign Kicks Off

October 15, 2018

Paulsen client AgXplore debuted its new 2018-2019 campaign this month.

The campaign includes both AgXplore branding and messaging focused on products, including innovative nitrogen management aids NZONE GL and ContaiNMAX. Based on the concept of learning about products over a cup of coffee, the campaign includes a giveaway of a free pound of coffee as part of a lead generation effort.

“AgXplore is making a bold commitment in a challenging time of uncertainty,” says AgXplore Director of Marketing Misti McBride. “We made the decision to aggressively increase our product awareness in 2019.”

“We are confident that our products provide the return growers need to remain profitable. With the help of the Paulsen team, we took a multi-media approach including a giveaway. We hope to attract leads to share our story with, and we’ll even bring the coffee!”

The campaign includes print, digital and video components.

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