New AgXplore Campaign Starts
April 7, 2016
April 7, 2016
For several years, Paulsen has worked with AgXplore, a Parma, Missouri, company.
AgXplore manufactures and markets nitrogen management aids, specialty fertilizers, adjuvants and micronutrients that enhance farming operations.
Last year, the company wanted to develop a new campaign highlighting research on NZONE nitrogen management aid, one of its flagship products.
Goals of the campaign included:
Paulsen recommended targeting growers with a paid media campaign focusing on a few especially strong NZONE research results.
We developed print ads for ag publications, banner ads for online properties, native ads and associated tactics, and a campaign microsite that houses articles and research about NZONE.
Preliminary results show an excellent response to the campaign.