Congratulations to the SDSU Student NAMA Chapter

May 2, 2019

South Dakota State University (SDSU) students from the Northern Prairie Student Chapter of NAMA had a strong showing at the official 2019 NAMA student competition in April.

To compete, students select a product and create a complete three-year marketing and business plan for the product. The students then compete against other student chapters from across the country.

This year, the SDSU student NAMA chapter chose as their product Cattle Compass, a comprehensive tagging and tracking system that enables ranchers to improve herd health and profitability.

With over 40 student chapters competing, it is a big accomplishment to make it to the semi-finals, especially as a relatively new student team. Many universities have programs that have supported the competition for decades.

Paulsen helped support the team through guidance on the marketing portion of their presentation and by providing industry connections.

“The countless hours these students spend preparing and practicing are great preparation for their careers,” said Sara Steever, Paulsen president. “SDSU students worked hard, and it paid off. They have so much to be proud of!”

Participants this year were Nick Bauer, James Bowar, Elliot Braun, Megan Brown, Alex Bruggeman, Max Greseth, Zach Heinkens, Luke Johnston, Nathan Koehl,  Kylee Kohls, Bradley Miller, Courtney Pohlen, Katie Schoenfelder and Logan Tesch. Anna Sadovnikova, assistant professor at the Ness School of Economics and Management, acted as advisor to the team and gave the group continuity from last’s year’s competition.

Pictured are members of the student NAMA team showing off their marketing plans and the plaque they earned for placing in the semi-finals.

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