Digital Marketing Expands Horizons

February 27, 2019

Understanding digital marketing is key for ag and rural lifestyle marketers. Because digital marketing is constantly changing, staying up-to-date requires effort and commitment.

Recently the Paulsen staff presented and participated in a series of seminars covering 14 different digital marketing topics.

Clara Jacob, creative director for Paulsen, has written a thought paper summarizing these 14 topics, including everything from SEO to voice search. Instead of reading like a conventional article, however, the thought paper allows readers to select their own learning paths.

Some of the insights you will gather from the thought paper include:

  • High-performing companies create marketing experiences, not messages
  • Content is not just text—it’s infographics, quizzes, photos, videos, etc.
  • Social media marketing begins with sound strategy

For more, access the entire thought paper here.

Joining the Conversation at Landus Cooperative’s Ventures Conference

Paulsen Takes to the Links for South Dakota Corn

Sioux Empire Fair

Brittany Lessman Rocks Superintendent Role at Sioux Empire Fair