Education, Information and Networking Key Takeaways from Ag Media Summit
July 27, 2016
July 27, 2016
The 18th annual Ag Media Summit was held in St. Louis, July 23-27, with nearly 650 industry professionals and ag communication students attending. Paulsen was represented at the annual summer meeting by Greg Guse, EVP, industry analyst.
The Ag Media Summit is a joint meeting of the American Agricultural Editors’ Association, the Livestock Publications Council, Connective Ag Media Committee and the National Agricultural Communicators of Tomorrow.
Ag tours, educational seminars, the InfoExpo trade show and an inspiring keynote address were all part of the three-day event.
Some of the topics covered in seminars and breakout sessions included social media marketing, communicating the benefits of GMOs, video and photography workshops, recruiting and maintaining top talent and navigating the editorial/advertising guidelines.
The InfoExpo trade show featured nearly 60 agribusinesses and ag associations offering news updates for editors in attendance. Many ag marketers presented new product information with company representatives on hand for interviews.
An inspirational keynote address was delivered by Chris Koch, part-time farmer, philanthropist, world traveler and motivational speaker from Alberta, Canada, who was born without arms or legs. His organization, “If I Can…” was founded by Koch as a way to share his message to encourage others to live to their fullest potential.
(Learn more about this amazing man and his story at www.ifican.ca.)
“This year’s Ag Media Summit was an excellent learning and networking opportunity,” said Greg. “The educational seminars were outstanding, the InfoExpo participation was way up and attendance was a record, I believe.”
“For me, the highlight of the Summit was the keynote address by Chris Koch. His ‘If I Can…’ message was truly inspirational. I think this man and his message had a profound effect on everyone who witnessed his presentation.”