Google Changes Ranking Signals for Non-Mobile Websites Starting April 21

March 19, 2015

Typically known for keeping their algorithm changes secret, Google surprised the search community by releasing information on how they will penalize websites that are not responsive web. If search is important to your marketing, this is the year to commit to making your website responsive.

Did you know that 58 percent of large-acre farmers use a smartphone to visit websites?*

Farmers spend a lot of time in a cab—tractor, combine, pickup—but not much time in a traditional office. That smartphone contains many of the decision-making information and tools they use to run their operations. If you want to reach them, the most important marketing tool for your organization today is your mobile-friendly website. Just as your business has evolved to adapt to a rapidly changing ag industry, so too should your website be updated to respond to those changes in the marketplace.

There are important reasons to update to responsive:

  1. Google penalizes non-mobile websites. Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal for mobile search. Google says it will have a “significant” effect on search ranking.
  2. Your visitors expect mobile-friendly. Mobile web usage by farmers is growing by leaps and bounds. In fact, 1 in 5 farmers own both a smartphone and a tablet. Seventy-two percent of farmers with smartphones access websites daily. If your site is not mobile-friendly, you’re missing a lot of traffic—and potential sales.
  3. Your marketing includes outbound email. Over half of farmers check their email on a mobile device every day and 72 percent check it at least once a week.* If your email includes links back to your website, you are encouraging mobile use of your website.

Learn more about Google’s algorithm change here.

2015 needs to be the year you upgrade your website to mobile. We’re ready to talk with you about all of the advantages of making your site responsive. Call 605.336.1745 or get started now.

*2,000+ acre farms – Meredith Agrimedia Study, February 2014


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