Great Plains Ag Partners with Paulsen

September 19, 2018

“We engaged Paulsen in 2018 to bring a new creative perspective and strategic execution to seven new product introductions, starting at our National Dealer Meeting and then to the ag marketplace. They’ve exceeded our expectations in every way. The Paulsen team quickly got to the core of our brand and have produced positive, measurable results. Great team!”

— Barry Weis, Marketing Manager of Great Plains Agriculture Division

2018 has been an exciting year for equipment manufacturer Great Plains Ag. And as their new agency-partner, Paulsen has enjoyed the many opportunities to make some epic marketing moves.

The launch of multiple new products kicked the Paulsen team into gear with the creation of a bold new campaign ahead of Great Plains Ag’s annual dealer meeting. The new campaign features snappy headlines with heavy typography meant to set the new equipment apart in the seeding equipment arenas.

Once the campaign was established, Paulsen got to work creating materials for the dealer meeting, including videos, floor stands and banners. The campaign was well received at the company’s dealer meeting.

After the newest equipment was introduced to Great Plains Ag dealers, it was time to share it with the rest of the farming community. A comprehensive media plan was created including digital web banners (HTML5), paid Facebook and direct mailers.

Additionally, Paulsen took to Great Plains Ag owned Facebook, Twitter and Instagram for a social media campaign. With a good mix of video, images and testimonials, this particular social media campaign saw unprecedented results with impressive click through rates and impressions.

Stay tuned for what’s next from Great Plains Ag!

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