Handling Negative Social Media Comments

June 25, 2018

Social media is a great place to connect with your audience, but what happens when those conversations turn ugly? Coping with negative comments can be difficult, which is why it’s important to have a plan to deal with them ahead of time.

Paulsen recently hosted a webinar for the National Agri-Marketing Association addressing the process behind crisis communication plans on social media.

The presentation, given by Paulsen Creative Director Clara Jacob and Senior Copywriter Katie Hayward, covered:

  • Agribusiness examples of negative social media comments
  • Tips on recognizing and analyzing what warrants a response
  • The infrastructure behind a response team in your organization
  • Resources and preparation recommendations
  • Alternative options to responding to negative comments
  • How and what to learn from the negative feedback

Check out upcoming NAMA webinars here.

Paulsen is here to help your brand put its best foot forward. Email us at hello@paulsen.ag to see what we can do for you!

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