Kubota’s 2016 Big Game Sponsorship

February 11, 2016

Sponsorships are always big.

But a sponsorship for the BIG GAME? That’s something to brag about.

Don’t worry — we’ll keep it short.

This year, Paulsen’s media department, led by Media Group Director Kristi Moss, worked to secure a Super Bowl City sponsorship for client Kubota Tractor Corporation.

The agreement positioned Kubota as the proud sponsor of TOPS That Other Pregame Show on CBS Sports Network.


Coverage aired throughout the week leading up to the big game and also included Kubota presence on additional CBS Sports Network programs, including NFL Monday QB, Super Bowl Live, We Need To Talk and Super Bowl Weekend.

Perhaps the most exciting aspect of Kubota’s sponsorship was earning naming rights to the promotional field in Super Bowl City, known as Kubota Field.


The Paulsen crew on the CBS Sports set at Kubota Field.

The field was used as a platform for the CBS Sports Network media to gather on and report from during the week, with Kubota’s Paulsen-designed logo at the center of it all.


Mike Dowling taking a knee with the Kubota logo he designed for Kubota Field.


Paulsen’s Mike Dowling, Marcus Squier and Kristi Moss, and Kubota Marketing Communications Manager Vince Iorio visiting Kubota Field at Super Bowl City.

In total, Kubota ads were aired 87 times during the week with an estimated 30 million Kubota impressions delivered for the month of January — while an annual schedule estimated 100 million Kubota impressions!

Looking to up your media game? Give us a call. For decades, Paulsen has specialized in getting our clients the attention they deserve. Our full-service media department is ready to help your brand make it to the top. Contact us for more information.

Mark Smither

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