NAMA Conference Features Learning Opportunities

by Allyse Steffen
October 16, 2019

The 2019 Fall NAMA Conference was held in St. Louis, Mo., in early October. NAMA is always a great opportunity to network and see industry friends, but the speaker lineup was definitely the highlight of my trip this year.

It would be impossible to choose my favorite presentation; I only wish I had been able to catch all of them!

Key Takeaways

  • Google Trends: Spend at least five minutes in Google Trends per week per client.
  • Video Content: The best story is rarely what you want to tell, but it is always what your audience wants to know. When developing your video, consider:
    • Does this video inspire action?
    • Will this video inspire people to share it?
    • Will people search for this video?
    • Will people have a reason to view it again?
    • Does this video bring value to their life?
  • Influencer Marketing: The best person to tell your story is not always you.
    • Famebit – Google Influencer Platform
      • 92 percent of consumers trust creators more than advertisements or traditional celebrity endorsements
      • 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities
  • Event Marketing: What can the event do to drive at least a 365-day community conversation?
    • The story begins before the event. Use digital interactions and pose questions that can be addressed at the event (teasers).
    • Use events to stock content marketing assets for the year (video, written, influencers, photography, research).
    • Build your community by investing in positive emotional connections. Emotions can be more diagnostic of relevance and enjoyment than content.
    • Drive complex learning by stimulation.
    • Address cross-industry issues through speed design or multi-way conversations with stakeholders.
    • Nurture networking through collaborative learning which increases the likelihood people will reconnect at a later date.
    • Consider quick tests and probes that invoke quick reactions, like PechaKucha.
  • Marketing Automation: Steps for Success with Lead Nurturing
    • Understand and map your customer journeys.
    • Act on the customer data you already have.
    • Plan for real-time events that can intercept behaviors.
    • Use data and analytics to inform decisions.
    • A/B testing can help refine and optimize.
    • Personalization drives conversions.
    • Monitor the data points that indicate conversions over time.
    • Be nimble and change as the data indicates.

It’s not too early to start planning for NAMA’s Annual Conference in San Diego, April 15-17! There’s sure to be another excellent round of speakers and presentations lined up. For more information visit: https://www.nama.org/.

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