The 2019 Fall NAMA Conference was held in St. Louis, Mo., in early October. NAMA is always a great opportunity to network and see industry friends, but the speaker lineup was definitely the highlight of my trip this year.
It would be impossible to choose my favorite presentation; I only wish I had been able to catch all of them!
Key Takeaways
- Google Trends: Spend at least five minutes in Google Trends per week per client.
- Video Content: The best story is rarely what you want to tell, but it is always what your audience wants to know. When developing your video, consider:
- Does this video inspire action?
- Will this video inspire people to share it?
- Will people search for this video?
- Will people have a reason to view it again?
- Does this video bring value to their life?
- Influencer Marketing: The best person to tell your story is not always you.
- Famebit – Google Influencer Platform
- 92 percent of consumers trust creators more than advertisements or traditional celebrity endorsements
- 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities
- Event Marketing: What can the event do to drive at least a 365-day community conversation?
- The story begins before the event. Use digital interactions and pose questions that can be addressed at the event (teasers).
- Use events to stock content marketing assets for the year (video, written, influencers, photography, research).
- Build your community by investing in positive emotional connections. Emotions can be more diagnostic of relevance and enjoyment than content.
- Drive complex learning by stimulation.
- Address cross-industry issues through speed design or multi-way conversations with stakeholders.
- Nurture networking through collaborative learning which increases the likelihood people will reconnect at a later date.
- Consider quick tests and probes that invoke quick reactions, like PechaKucha.
- Marketing Automation: Steps for Success with Lead Nurturing
- Understand and map your customer journeys.
- Act on the customer data you already have.
- Plan for real-time events that can intercept behaviors.
- Use data and analytics to inform decisions.
- A/B testing can help refine and optimize.
- Personalization drives conversions.
- Monitor the data points that indicate conversions over time.
- Be nimble and change as the data indicates.
It’s not too early to start planning for NAMA’s Annual Conference in San Diego, April 15-17! There’s sure to be another excellent round of speakers and presentations lined up. For more information visit: https://www.nama.org/.
