NAMA Snapchat Filters

September 27, 2016

Paulsen had the opportunity to design and implement Snapchat on-demand geofilters for NAMA’s 2016 Boot Camp and Fall Conference events.

NAMA Boot Camp

Designed to play on the “boot camp” theme, nothing announces your arrival to a NAMA event quite like a glorious American eagle on your shoulder.

The filter was used by 43 percent of those attending NAMA Boot Camp at the Sheraton Crown Center in Kansas City, Missouri.

NAMA Fall Conference

Designed to play on the “Steep in Success” theme, this filter did an excellent job of showcasing those who were “Steep’in it Real” at the NAMA Fall Conference.

The filter was used by 52 percent of those attending the conference at the Sheraton Raleigh Hotel in Raleigh, North Carolina.

Both filters prompted many Snapchat users to interact with the Paulsen Snapchat account (paulsenag) and encouraged attendees to document their experience.

If you’re interested in learning more about this economical and fun way to raise brand awareness during targeted events, contact Paulsen’s digital project manager for details at!


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