New Logo for the New Midwest Dairy

April 19, 2018

Recently, Paulsen worked alongside client Midwest Dairy to rebrand the organization with an exciting new look and message.

A new vision, mission and guiding philosophy were developed as a foundation for the strategic rebranding effort. From there, Paulsen’s creative department set out to design new branding elements, including color palettes, fonts, and of course, a new logo!

The logo is part of the organization’s new vision, mission and strategic plan focused on bringing dairy to life for the consumer and giving them an excellent dairy experience. It serves as a visual connection between farmers and consumers. The new, simpler design is not only intended to convey the goodness of products Midwest dairy farmers so proudly produce but also, for the first time, to represent Midwest Dairy as one entity, no longer including the words Association or Council, to more prominently showcase the values that both organizations bring to consumers.

Once all pieces were in place, a logo reveal video was made to introduce the new look to Midwest Dairy’s Corporate and Division boards, as well as consumers.

Paulsen created a 3D rendering of the logo, wrote and directed the voice over and tied it all together with music and final video editing. The reveal was a hit with the farmer leaders and successfully achieved positive attention from the community.

Congratulations to Midwest Dairy on this new and exciting chapter!

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