Participating in National Ag Day Activities
March 16, 2016
March 16, 2016
Again this year, Paulsen was represented at National Ag Day activities in Washington, D.C., as agency President Sara Steever and EVP, Industry Analyst Greg Guse attended the event. They joined nearly 500 people at the Ag Day kick-off sponsored by Agri-Pulse (AP), on Monday, March 14.
AP Editor Sara Wyant moderated a panel of industry experts who addressed the topic of Sustainability in Agriculture. Panel participants included Chris Policinski, president and CEO of Land O’Lakes Cooperative; Rod Snyder, president of Field to Market; North Dakota potato farmer and president of Black Gold Farms, Gregg Halverson; and Dave White, co-founder of 9b Group and a former head of USDA’s Natural Resources Conservation Service.
All panelists agreed on the critical importance of telling agriculture’s sustainability story and the need to rebuild a relationship of trust with today’s consumers.
Chris Policinski said, “Farms have been so productive since our grandparents’ generation. Today the best U.S. cornfields are producing six and a half times more corn on 13 percent fewer acres.”
“But we talk about it in farmer terms as a productivity story. If we were listening to consumers, we would turn it around and say it’s an authentic sustainability story—producing more with less,” Chris explained.
The panelists agreed that American farmers have embraced the concept of sustainability for quite some time, but have done a poor job of transparently communicating those efforts to consumers.
“Instead of being fearful of the word sustainability, farmers should embrace the term and use it often, because it’s readily understood and valued by American consumers,” said potato farmer Gregg Halverson.
National Ag Day activities on Tuesday, March 15, included a Mix and Mingle Luncheon attended by this year’s Outstanding Young Farmer honorees, along with FFA students from throughout the country. The Celebration of Agriculture Dinner was held in the USDA Building and featured J.B. Penn, chief economist for John Deere Equipment. Student winners of the Ag Day poster, video and essay contests were honored as well.
“Paulsen is proud to support National Ag Day by participating in the various events,” said agency President Sara Steever. “Agriculture is the foundation of our company, so we feel it’s important to join in saluting an industry that has created so many great opportunities for our company and our employees.”