Paulsen Assists with Great Plains Ag New Products Launch

November 7, 2019

Great Plains Ag works to help farmers find solutions by offering new equipment and features. This year, Great Plains added new equipment to its lineup and partnered with Paulsen to help launch those products in the market.

Paulsen’s goal was to strategically place traditional and digital media and marketing collateral to target markets specifically aligned with each piece of new equipment, defined by acreage size, crop type, age of current equipment, geography, age and attitudes/behaviors.

The new equipment made its debut at the Farm Progress Show in Decatur, Ill. We partnered with farm editors for interviews and used Facebook Live to increase booth traffic. To complement our media approach, we ensured the creative would fit all touchpoints along the customer’s journey, including:

  • Signage at trade shows
  • Print ads
  • Digital ROS ads
  • Videos
  • Native ads
  • Social media posts
  • Direct mail

Heavy, easy-to-ready typography paired with product imagery is eye-catching and direct.

To date, our campaigns have seen the following results:


49%-52.38%

Boost in Page Views


0.42%

Average CTR


160

Website Dealer Locator Conversions

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