South Dakota Soybean Success Seminars

February 8, 2016

The South Dakota Soybean Research and Promotion Council hosted a series of Soybean Success Seminars in early February.

Paulsen assisted South Dakota Soybean in creating awareness about the event and driving website traffic with tactics including:

  • Media planning and strategy
  • Radio
  • Direct mail
  • Print ads
  • Digital web banners
  • Yield results booklet
  • Eblasts

The seminars featured production strategies, management practices and the weather outlook for the planting season. One of the featured speakers was Al Kluis, the president of Kluis Commodities.

Kluis summed up his soybean market outlook for 2016 for Paulsen Post.

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