Sweetlix Debuts New and Improved Website

June 7, 2018

Ridley Sweetlix® customers can now access a new and improved mobile-friendly website, designed and developed by Paulsen.

The simple, streamlined design is configured in Sweetlix brand colors, showcasing how the brand offers a complete line of livestock nutritional supplements for beef cattle, dairy cattle, horses, sheep, goats and wildlife.

In addition to being mobile-friendly, the website features branding similar to that on several of Ridley’s other product websites, the CRYSTALYX® and Stockade® brands. Website visitors can utilize an interactive distributor map to find their closest Sweetlix retailer.

“Through our Marketing Intelligence Program for Ridley, we have seen a huge increase in mobile and tablet visitors,” says Allyse Steffen, account specialist, Paulsen. “When designing the Ridley websites, we wanted to make sure we were providing the users with the best possible mobile experience.”

Other features of the website include links to articles on content that is relevant to livestock producers, a cost savings calculator, a link to download the free Lics app and a spot to sign up for a free Sweetlix e-newsletter.

On the website’s homepage, users can search for the right Sweetlix product based on species, what type of problem they are looking to solve or add to their animals’ nutritional profile, and the form that the livestock producer wishes to feed it in, such as pressed or poured blocks, etc.

Users can also find answers to frequently asked questions on the new website, in addition to information on Sweetlix’s commitment to livestock quality assurance and testimonials from Sweetlix customers.

The platform for all three websites allows one administrator at Ridley to control all three sites in one place, with one login.

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