White Commercial Rebrand and New Website Complete

July 17, 2018

As a grain brokerage with a renowned collection of valuable educational resources, White Commercial is unique in the market.

Paulsen conducted extensive research, learning from internal and external sources, including clients, prospects and industry leaders. White Commercial’s clients are primarily small-to-medium grain elevators and cooperatives across the country.

Account Specialist Allyse Steffen says, “In our interviews, we heard again and again that White Commercial treats its clients like family.”

One of the features clients enjoy is regular meetings, held in various geographical areas, where White Commercial presents new information. At these meetings, clients come together in a supportive atmosphere to build skills and share experiences.

In addition, the company has developed educational tools for clients that are unparalleled in the industry.

Paulsen created a new identity package for White Commercial that features a clean, contemporary look. The new “Explore. Grow. Thrive. Together.” tagline corresponds with tiers of client service and support.

We also updated White Commercial’s website, which was built on the HubSpot platform to facilitate the development of inbound marketing and sales.


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